Design with delicious intent.™

JJ’s Red Hot restaurant branding

JJs Red Hots restaurant branding

Designer Matt Stevens had his fun with JJ’s Red Hots, a hot dog destination with an awesome image. Every part of the brand has been thought through from simple takeout signage through menus, exteriors, and even promotions. The quaint, but fun restaurant exterior and interior is inviting without being pretentious which is conveyed excellently via the restaurant’s brand identity.

JJ_exterior hero1

JJ_takeout

JJ on wood

JJ roof deck

JJ menu makeover

JJ line

JJ door

JJ beverage illo

BLOG JJS MUSIC

JJ cater banner

JJ_exterior hero

JJ_vip inside ‘

JJ_vip

JJ_tour graphic

JJ_apparel

JJ_rewards

JJ_shirt detail

JJ_hats

POSTER HERO FULL sm

JJ_menu

JJ_nicke

JJ montage

JJ web

JJ_buttons

2013-03-12 23.29.13

JJ_pattern

JJ Test

JJ_logos


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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  1. Pushing Giants

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    Arguably one of the best hot-dog brandings. Well done. Aaaand now I’m hungry.

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