The boys at CODO had a dream. A dream of a truck that served food… but not food, more like food’s super sexy clothing: dip. From honey bacon ranch dip to cucumber lime ranch, this food truck has the dip you desire. The brand identity package for this food truck is small for now, but what it lacks in quantity of applications it makes up for in interesting, fresh design. The logo is a truck with some dip, but for some reason it isn’t cliche or contrived. It works. The color palette with bright yellow as the center stage swatch, jumps out and gets attention. The brand itself leaves a lot of room for growth and extension as this food truck dreams inches closer to a reality. In the mean time, dip in the design and enjoy.
