Dip Truck Food Truck Branding

The boys at CODO had a dream. A dream of a truck that served food… but not food, more like food’s super sexy clothing: dip. From honey bacon ranch dip to cucumber lime ranch, this food truck has the dip you desire. The brand identity package for this food truck is small for now, but what it lacks in quantity of applications it makes up for in interesting, fresh design. The logo is a truck with some dip, but for some reason it isn’t cliche or contrived. It works. The color palette with bright yellow as the center stage swatch, jumps out and gets attention. The brand itself leaves a lot of room for growth and extension as this food truck dreams inches closer to a reality. In the mean time, dip in the design and enjoy.





Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!