Foreign Policy comes to us with another great restaurant brand. This time they’ve taken on the design of Kha, a modern Thai cuisine restaurant. The identity for this restaurant brand relies heavily on classic layout grids and typography melded with classic, aged paper textures. It creates a feeling of classic Thailand who was looking to their future. Here’s what FPDG has to say about the project:
Kha is a casual bistro serving authentic Thai food including home-cooked selections from the chef’s family recipes and a collection of innovated modern interpretation of Thai Food. Taking cue from the modernization of the classic Thai cuisine, the brand looks to the era of Kings Rama IV and Rama V – the former welcomed westernization in Siam while the latter who had a full western education took the nation to modernization. Archival articles of the Rattanakosin Kingdom during this period were carefully examined and considered for this branding effort. The restaurant is positioned to be atypical from the usual Thai eateries, it is classy and elegant with removal of the superfluous stereotypical Thai ornamental elements.