Design with delicious intent.™

Responsive projection fuels this new restaurant ex...

Responsive projection fuels this new restaurant experience

Hard Rock Ibiza Sublimotion responsive projection experience

The extent of luxury pushes further with Hard Rock Ibiza’s new endeavor. I discovered this crazy experiment over at PSFK. The experience involves a responsive projection with which diners will interact and engage.

The twelve person dining experience comes from the mind of Michelin-starred chef Paco Roncero and will open at the Hard Rock Hotel in Ibiza this May. While there is no information about the menu, in a preview video (see below), you see projection mapping transforming the dining space into an immersive wonderland.



Only 12 diners per night will be allowed the experience and it comes with a hefty price tag of $2k per person. A spokesperson had this to say to TheDailyMail

The dishes will cause a stir among the most neglected senses; from moments of humour, pleasure, fear, reflection and nostalgia, diners will be wandering through a world of sensations from the North Pole where they will enjoy a cold snack that they carve on their own iceberg or to the baroque Versailles where the elegance of a rose is sure to melt in their palate.


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.


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