Chef Scott Connolly had the idea of creating a new line of retail cooking goods. With the design prowess of Gemma Warriner, the line took form into a typographically heavy design language that features large numbers. These numbers directly correlate to the percentage of the main item in the product. This product family of sauces, olive oils and marinades has a strong brand identity that can easily be extended into new products and items thereby increasing the strength of brand recognition.