My latest article for FSR Magazine’s “Kitchen Sink” section was posted today. It tackles the new issues posed by Facebook’s new algorithm changes and how to still make an impact with your restaurant’s social media marketing tactics. Here’s a snippet:
For a few years, we marketer-folks were on our soapboxes touting the amazing opportunities Facebook offered restaurants, especially start-ups and mom-and-pop cafes. You’d catch us saying, “It’s where the people are,” “They want to hear from you,” “It gets results,” and—the big one—“It’s free!” Who could say no to that? Slowly but surely, restaurants jumped on board, and they realized that for only a few bucks they could build their following, quickly accumulating a large group of “likes.” Things were good. It didn’t cost too much money, if anything at all.
Then this old adage reared its ugly head:Nothing in life is free. You have to pay to play.