Design with delicious intent.™

JOCO Packaging and Branding

JOCO coffee cup packaging design branding by Jimmy Gleeson

In branding restaurants and packaged goods, it’s so easy to focus on the strategy, research and design that the lifestyle and emotion gets stripped out leaving a great looking piece that feels empty. JOCO’s brand as seen across it’s design (industrial and graphic) through it’s imagery is an example of congruency in emotion and lifestyle. JOCO has a pulse, it has a “face” to it beyond great graphic design. From POP displays through marketing elements the voice of the brand is consistent, meaningful; you can almost hear it in your head. Designed by Jimmy Gleeson.

5afb8356e54933bf51905c2a83fb8b90

5c731a4f207f5aea532fab5e06441c26

6c9654c9ee9eb715d9cb4313f10e86c4

6cb213e2deaa2a395f658272ff94a86d

7a5a202588aa0aa630b073b58228c5a7

7e2b77d25c10339d451894f93da0f5cc

8fa8c340eb2d891267332588e77f2c4e

Blank label

13c1f0267e32b7b88e7b5de1e9f4dd3c

15da516a0168d154be8a931b2edf4bae

19fb3f1e01d30920a8c8488340e7b3fd

23fa7413a7c03a44b111410bffe62ee6

35a1cb110b8eec45d2a09af37fabf735

48a10d4da5c9546e195001e49651351e

80ee8a4a10dbdf59475a944a2bd02936

90da80d216d85e8497256ef8d85996ea

850d9bee09c60d1270f4fe8646442a49

5081c4db03ea6756da14517d73b017f3

6787b526aae903e184c8b062997c89cb

 

7764e635bf0956a3980099aedf4d1b64

34685c71cde8767437598b1d332b6ac6

38127e3581d78478e4d5d81e1d46ad62

Shopping yellow gift bags on green background

b49d20553921ffc7d1af33030857da70

b997aec653f82d82b1b782e5854faa27

bcf34e2dcb775cedc39ff4afc4061403

c7066a34b2a57dff453e47fd9600c9ac

cb0388e6b44a1d0ad64202a9ced2175d

d2b51f29897f5228656fc9aef442a95a

d6bd50e0cad23f05f54b9cecbf5cae87

Coffee beans

d4679ea6681eaa2c7727d2915accb020

da510a9a97706c94c9ae11174a4ba323

daa8a4dc368e38cf59bf648ece19049d

e566f5dee803c6e0bd1857875064ecb1


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

RELATED POST

INSTAGRAM
G&G on the Gram
Get The Bits delivered to your inbox weekly!

No need to keep checking back, we'll deliver all the previous week's posts in our weekly digest email called The Bits. It's free and easy which means there's no reason to not subscribe.