In branding restaurants and packaged goods, it’s so easy to focus on the strategy, research and design that the lifestyle and emotion gets stripped out leaving a great looking piece that feels empty. JOCO’s brand as seen across it’s design (industrial and graphic) through it’s imagery is an example of congruency in emotion and lifestyle. JOCO has a pulse, it has a “face” to it beyond great graphic design. From POP displays through marketing elements the voice of the brand is consistent, meaningful; you can almost hear it in your head. Designed by Jimmy Gleeson.