The brand identity for La Brea bakery leverages the vibrant strength of the color red and the natural warmth of wood tones to convey its vibe. The witty logo uses a “b” form with a bread icon nestled in the negative space. It intelligently updates the brand without losing it’s rich historical roots.
Agency: Hornall Anderson
Team: David Bates, Lauren Dirusso, David Phillips, Rob Zweibel
Photography: David Estep, Manolo Langis