La Brea Bakery branding

The brand identity for La Brea bakery leverages the vibrant strength of the color red and the natural warmth of wood tones to convey its vibe. The witty logo uses a “b” form with a bread icon nestled in the negative space. It intelligently updates the brand without losing it’s rich historical roots.

Agency: Hornall Anderson
Team: David Bates, Lauren Dirusso, David Phillips, Rob Zweibel
Photography: David Estep, Manolo Langis
Architects: SFJones









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