Macaroni Grill Branding & Marketing: Part 2

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Now for the implementation beyond the initial touch points of Macaroni Grill’s new brand. SuperBigCreative furnished the in house team of designers with a comprehensive brand book for them to use as guide rails on future marketing and promotions for the restaurant. This book outlines key rules to follow, while leaving the door open for creativity and fluidity in marketing materials. These rules, when followed help establish a vast brand identity that build awareness, interest and loyalty.

One such in house designer is Kaley Henning. She has featured a lot of work at Macaroni Grill on her Behance profile. It’s absolutely stellar as you can see how she injected her own creativity into the projects while keeping in brand. This magic can only be achieved by having buy in from the top down inside Macaroni Grill’s operations and the brand standards book that establishes design aesthetic and brand voice.

Macaroni Grill’s Crave Camp

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Macaroni Grill’s Email Marketing Design

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Macaroni Grill’s Local Store Marketing

From barricade graphics to fliers and more, the Macaroni Grill brand still maintains it’s strength and identity.

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Macaroni Grill’s Takeout Packaging

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