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Packhouse is all about the meatballs, man. Designed by BLDG out of Kentucky, Packhouse takes a urban rustic approach with visual nods to the meat packing industry. Everything from the fabric patterns through usage of the cliche embroidered name patches have been carefully added to create a graphic language that’s blue collar without being kitschy. Here’s what the kids at BLDG have to say about the project:

If there’s one food that’s packed with handcrafted quality and nostalgia, it’s meatballs. Whether it’s an old family recipe, cultural twist or veggie-packed variety, this comfort food favorite has emerged as a culinary art form that speaks of quality done by hand. This is the essence of Packhouse, a no-frills, full-service hangout and hashery with house-ground, hand-packed creations and quality that translates from lunch through late-night.

We created an identity that plays up the restaurant’s industrial, blue-collar vibe and sets the stage for a laid-back yet lively atmosphere. To capture their emphasis on quality eats, drinks and conversation, we developed a name that communicates craftsmanship and also evokes a sense of camaraderie.

chair_table

communal_table

fabric

floor

logo

menu_board

menu_detail

menu

numbers

painting

patches

pattern1

site

stencil

table_set

table_setting

uniform

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