Jessica Hische‘s brilliance is tapped for BBDO’s new Starbucks advertisements. In this series, Hische uses her typographic prowess in baked goods that Starbucks sells. The verbiage promotes the many types of personalized coffee drinks customers order. This creates a blanket effect of promoting the drinks, food and overall experience of Starbucks. Unfortunately Hische can’t help them roast better coffee, but at least the ads are top notch.
BBDO for Starbucks
Assoc. Creative Director: Rachel Frederick, Jr. Art Director: Alia Roberts, Jr. Art Director: Laura Duncan, Exec. Creative Director: Dennis Lim; Photographer: John Clang