Design with delicious intent.™
READING

Pizzeria Delfina restaurant branding

Pizzeria Delfina restaurant branding

Pizzeria Delfina branding by Character San Fransisco

The simple color palette that marks Pizzeria Delfina’s brand identity combines nicely with the high contrast black white photography, and natural textures from the materials. The slightly orange yellow splashes overtop the imagery making for an excellent visual language. Every touch point has been considered. Although it may seem like the logo is mindlessly slapped on things, upon further scrutiny you can see that the simplicity of the application is what makes it so excellent. Things have been thought through even down to little surprises like the paper in the pizza box. Designed by Character.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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