ADL‘s branding work for Europa Café is an exploration of vibrant colors, illustration and strong typography. Infusing illustration into design can be tricky at times. Usually it looks forced unless typography is hand draw. However, ADL does a great job of infusing the watercolor elements into the brand identity. It creates a fun, approachable vibe. The logo is simple with with a strong brand mark that resembles a sun. It’s easy to see and quite catchy in its confidence.
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One Response
Love the illustration! Reminds me of what we tried to do with countries like the putamayo world music. This requires an artist… not a graphic designer, hence a whole new level of engagement. I think this makes them more personal…otherwise look like panera.