Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

I’ve been pretty adverse to emerald green. I don’t quite know why, but i just don’t like it personally. A teacher once told me you’re not a good designer until you’ve designed using the colors you hate. This is because good design has nothing to do with personal likes/dislikes. It’s all about what works. The design for Ciccio Cali works. Even though it uses a color I dislike, the brains at Spark make that color interesting and attractive to even me. The iconography creates a memorable graphic language that can grow with the brand quite easily. The typography harkens back to old sign painter style giving the brand a transitional look melding modern and old school.

cicciocali_12

cicciocali_11

cicciocali_10

cicciocali_9

cicciocali_8-1

cicciocali_8

cicciocali_7-1

cicciocali_5

cicciocali_4

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.