Design with delicious intent.™

Ker Cucas Cafe branding

Ker Cucas cafe restaurant branding by Bigode Ideias in Brazil

Bigode Ideias (Brazil) is the designer behind this excellent cafe, restaurant branding work. The bright, heavy orange color serves as an excellent base for the typography-based identity language. Although the stacked type as a pattern device has been used quite frequently (I’m guilty myself), they really pull it off nicely in this set of elements. The use of a teal as a secondary, supporting color helps round out the feel of the brand. I’m especially liking the heavy use of grid for not just the  menus, but the other pieces as well.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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