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What’s interesting is when I first opened this project I thought it was going to be a super subdued, reserved identity. Based on the first two pictures it looks like Las Flores is going to take a classy, luxury look to the restaurant’s brand identity. However, as you scroll down the identity blooms beyond the reserved color palette into a graphic language and identity that’s much more dynamic.

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Something as simple as placing the brand mark in an uncommon area can make a brand start to have life.

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This is where things start to really liven up. The brand’s true identity flourishes with new, vibrant colors making it energetic, playful, and interesting. The patterns are fresh and new, and the print treatments are unique to pique intrigue.

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Designed by And A Half Studio in the Philippines

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