Maybe I’m going through beach-deprivation, but I’m digging this brand identity design for Octopus bar by Jille Natalino. It’s fresh, new and memorable. Using the old-school circus photography to pull in that speakeasy feel. The messaging through the copy nails the speakeasy feel as well. Here’s what she says about the project:

Many of the more circus like 1920’s photos come from this idea of the speakeasy and the spectacle. They are given a dark twist with some of the heads of the rugby players cut off as well as the eyeballs and marks that spell out SOS in morse code on the chopstick wrapper. Octopus bar is similar to that because in order to find it or even know it exists, someone has to tell you about it. There are no signs, no advertising, no comprehensive websites for it.

The menu here changes daily, according to whats in season and what the chef want to cook, so the menu was constructed in a way that would be very easy to change out easily.














Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.