Design with delicious intent.™

Bellezini packaging design

Bellezini italian food packaging design by Studio Chapeaux

Extending your product offering can be an excellent way to open new lines of business and revenue, but also push your restaurant’s brand beyond the standard dining experience. Think about it. Your products sitting on the counters of your customers serve a constant reminder of the goodness you offer. Bellezini is a brand of Italian food products named after the infamous circus performer family. Studio Chapeaux shows off their design digs in this family of products. Here’s what they have to say to setup the project’s focus:

The great Bellezini family. Since generations they belong to the great italian circus clans. Since decades Mama of the clan Ella Bellezini is cooking delicious original italian meals for the hungry bunch. Her classy Sugos and creative Tagliolini are well kept scecrets of the bellezini women. The new own food range of italian food now glows in authentic overall appearance. The products and it`s packaging design stand for the families typical way of living a simple life on the road. The love of food, meanes trust. trust in good ingredients, trust in a loving preparation. The Good and the Simple. That is original Bellezini.



There is an excellent mix of pattern, border treatments and typography across all the food packaging. The color palettes are strong, but not over done. The brand is able to visually speak classic meets modern style.










Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.


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