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The creative studio LMNOP designed up this lovely identity for Kingside, a restaurant in New York City. There are a lot of classic style elements happening between the physical space design and the brand identity. This happens in often with NYC based restaurants. A lot seem to fall into the classic Art Deco influences like gold flake lettering, tile floors, etc. Not a complaint, just an observation. The way LMNOP melds that influence into a fresher identity through the menus and other touch points is excellent. Some elements could use a little diversity and extra thought. They all carry the logo front and center. Although it looks great, it gets a little monotonous. That’s the only criticism I have for this excellent display of design work.

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