Design with delicious intent.™

Barrell Bourbon branding

Barrell Bourbon package design and branding by Rory Jensen

Roryk Jensen, a designer out of Seattle, created the brand identity for Barrell Bourbon from logo through packaging and other touch points. As a cofounder he was lucky enough to have his vision be THE vision of the brand. What’s great is his vision is pretty darn awesome. Here’s how he sets up the project:

I helped start a spirits company: Barrell curates the world’s finest barrel-strength spirits and each small batch is entirely unique. You can find batches 1 – 3 of Barrell Bourbon on shelves and online now, and batch 1 of Barrell Whiskey is coming soon. I’m responsible for branding and package design.

I really enjoy the brand mark for the bourbon. It’s a combination of two barrel formations overlapping in an almost bee-like striped design. It’s quite memorable and plays well with the hexagonal “B” mark found on the bottleneck label.

BARRELL_1a

BB_tote

1519638_238758099632795_644275725_o

1519699_238758212966117_734257042_o

BARRELL_2R

BARRELL_0217-65edit2_LO

091813_BARRELL_webR

091813_BARRELL_webR


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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