LG2Boutique has pulled together a minimalist-driven brand identity for Nourcy, a chain of bakery/cafes in Quebec City, Canada. The identity relies on a stylized “N” formed by four rectangles. At first glance it reminds the viewer of a bookshelf. That mark sets the stage for other graphic treatments across many touch points that build this brand into something quite unique. Thanks to BP&O once again for shedding light and insight on this identity design.