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Better Burger restaurant branding

Better Burger restaurant branding

Better Burger restaurant branding by 485 Creative NZ

I can’t stop staring at the amazing typography in the logo for Better Burger. We’ll get to the graphic elements that use illustrative pen and ink techniques in a second. That type though. Smooth lines with ligatures that flow naturally. It has enough room to breathe, but is kerned enough to have bulk and thickness collectively. I could write about this longer, but just stare at it while I go on. The rest of the brand follows suit with the same thought and attention to detail. The pen and ink illustrations give a naturally fun and handcrafted backdrop to the solid typography used to layout the menus and other touch points. The finishing touch is the sign. Also well done. The channel lettering with acrylic color gives  a neon effect while remaining readable in brand.

Designed by 485 Creative

BB-Illustration

betterburger_menu

BetterBurger_cups

BB-Wrapper

 

BB-Logo

betterburger_signage

BetterBurger_entrance

betterburger_kitchen

BetterBurger_servery

BetterBurger_typewall1

BetterBurger_typewall2

BetterBurger_britomartshop

betterburger_meal1

 

 


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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