Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

Two things that really jumped out at me about the brand identity for Mosburg was 1. the color palette, and 2. the line art illustrations. Mosburg is a burger bar and restaurant located in Moscow, Russia. The name is a portmanteau of Moscow and Burger. Kind of fun, right?

Mosburg’s brand is a display of Russian icons made modern and fresh. As A–A says in thier description, their big idea was:

to collect the most significant images of Moscow in a recognizable style. Natural burgers can now be enjoyed not only on the streets of New York, but also in the heart of Moscow – Old Arbat Street in the bar “Mosburg.

The color palette is unexpected in a great way. The teal perfectly offsets the warm red which leads the charge. It’s happily not a cliche “russian” look although Russia was partially the inspiration.

The line art is well crafted, especially the way the designer translates complex landmarks and iconography into a simple, modern form. Quite well done and memorable.

Designed by A – A














Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.