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There’s nothing quite like a subtle, poignant, well placed mnemonic device to take an identity to all new levels. That’s exactly what’s happenining with the brand identity for Union, a hand roasted coffee company. Union is a small batch hand roasted coffee from East London. The main goal of the new brand identity was to portray the premium quality. Union doesn’t sell a coffee roast unless it scores 84+ on the SCAA sensory scale. Secondarily Union wanted to simplify the visual elements used across the brand’s touch points. I think it’s safe to say: Mission Accomplished.

Designed by Studio Output

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