Hemingway’s Secret Sip beverage branding

I like drinking. I like drinking in secret. I especially like hiding my booze from uninvited would-be “borrowers.” Luckily, designer Kasperi Salovaara has a solution. Hemingway’s Secret Sip is a beautifully simple whisky package design. Made to fit perfectly in a bookshelf lineup, the Secret Sip design explores simplicity in design and aesthetic. Beyond it’s built-in camouflage, the packaging design is also highly functional wasting very little space on the shelf.

Designed by Kasperi Salovaara









The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!