Hemingway’s Secret Sip beverage branding

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I like drinking. I like drinking in secret. I especially like hiding my booze from uninvited would-be “borrowers.” Luckily, designer Kasperi Salovaara has a solution. Hemingway’s Secret Sip is a beautifully simple whisky package design. Made to fit perfectly in a bookshelf lineup, the Secret Sip design explores simplicity in design and aesthetic. Beyond it’s built-in camouflage, the packaging design is also highly functional wasting very little space on the shelf.

Designed by Kasperi Salovaara









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