CRAK craft brewery branding

CRAK is a rebranding of Olmo, a craft brewery just outside of Venice, Italy. The company changed it’s name to CRAK which is an acronym for Creative Revolution, Alternative Knowledge; A bold stance with a clear vision. The brand leads the charge on communicating this mentality wonderfully. With clean lines, simple modern typography, and creative restraint, the rebranded look stands on its own as a fresh take on brewery branding.

Each label has its own attitude and feel while remaining rooted in the bigger brand vibe. This is where beer brand will start inching towards as the classic style with illustrations and cluttered label designs is slowly fading away. The CRAK brand identity mixes in patterns wonderfully and without adding clutter. Instead, it adds a nuance of flavor to the design.

Designed by Carolina Cloos & Francesca Mezzetti of Dry Design

f6faaf33876726-56bb5fe6a4ddd fb5d6133876726-56bdd21dc0c72 d4020133876726-56bdd34c678d9 19be7233876726-56bdd34c68da2 b1cff933876726-56bb5fe6747f4 f00b0c33876726-56bdd34c69e3a 65f31b33876726-56bdd34c6b453 e63df933876726-56bdd34c6c489 d3e3d033876726-56bdd34c6d49e 1ad03433876726-56bdd34c6e614 8ec01333876726-56bdd34c6f668 749bc033876726-56bdd34c70692 00f90333876726-56bb5fe69b913 b0728233876726-56bb5fe69d218 37604333876726-56bb5fe69ea77 a29ffa33876726-56bb5fe6a02c2 7eb69233876726-56bb5fe6a3516 34524b33876726-56bb5fe6a1c08

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.