The typography design work for Root & Crown is just absolutely amazing. The intricacies of the filigree marry perfectly to the classic style type in what feels like a dance. And after having a few of these drinks, you may be wanting to dance. Leveraging color as an indicator is an excellent way to maintain ribboning across the flagship line while making it easy to find the flavor of choice. It’s not clear if this was chosen and put into production, or simply a design exercise. Either way, the design work is stellar and worth sharing.
Designed by Marquis Love