We’re loving the simplicity of Matt Lehman’s design work for Crema, a coffee roaster brand in Nashville, Tennessee. The predominantly black and white color palette serves as a strong foundation for pops of color like red and yellow. The simple, modern typography works well with geometric iconography, illustrations, and treatments. Overall the brand is confident without coming across arrogant. Craft focused without being cliché.

Designed by Matt Lehman Studio

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