Choultz food truck branding

Although not a lot of imagery to show, this food truck brand identity design was worth sharing. The key elements that jump out are the brand typography design and the iconography. The type is beautiful, modern, readable and fresh. Set with the simple, limited color palette allows it to shine on printed material and the truck itself. The designer describes the concept and direction:

Choultz is a Montreal food truck project revisiting sauerkraut adapted to street food. Choultz recreates all the great classics of street food by adding delicious homemade sauerkraut. Thus, rediscover your favorite burgers, hot dogs and poutines through the delicious Chougers, Choudogs and the famous Choutine!

Designed by William Wechter

Pepe Food Truck by Jose Andres

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!