We could get lost in this packaging design. It’s quite enchanting. From the peach branches meandering in the background to the gold foil beautifully applied with class, and then that portal. The portal creates a mnemonic tie to the name perfectly demonstrating the idea of “lost.” It serves as a looking glass through and into the brand. My only wish is that the underside of the label was considered with this portal so you could look in and see something more on all sides.
Designed by Co Partnership in Australia
