It was an absolute pleasure to chat with Richard Baird, the man behind Branding, Packaging & Opinion (www.bpando.org). His design critiques have earned him a place of high regard in the industry. I, myself, have been a follower of the blog for years and jumped at the opportunity to chat through his process, his thinking, the state of branding and packaging design, and his inspiration. We delve deep into things that negatively affect designers like the fear of being derivative or inadvertently ripping off others’ works. We discuss his journey from furniture design to branding and graphic design, and have a few laughs along the way.
Enjoy, I know I did.