Cider is most certainly experiencing a renaissance and the Milton brand wanted to make sure they were up to snuff to continue to compete. They tapped LG2 to reapproach their brand with fresh eyes and an approach that pulled forward the heritage while challenging the market with a refreshingly contemporary image.
The result is a colorful identity that employs modern typography compositions melded with traditional illustrations. Grid systems and classic marks like a stamp-like seal root the brand in traditional and vintage aesthetics, while the pastel color palette conveys fresh thinking and a vintage-inspired visual experience.
Designed by LG2 Boutique in Quebec, Canada