More and more the injection of botanical imagery is pushing its way into design. From the fig leave and palms, to more floral-based illustrations and art, greenery is trending hard. Clemengold takes full advantage of the look in a way that naturally correlates to the brand and product. The Gin product with hints of clemengold, or clementine, oranges leverages the root of the product throughout the packaging layered with simple, classic typographic forms and compositions. The look creates an air of sophistication and nostalgia in a calming, approachable way. Rather than taking an uber-crafted semi-industrial feel, Clemengold Gin’s packaging and branding looks smooth and easy on the palette.
Designed by Fanakalo Studio in South Africa