Let’s talk about Texas! Houston houses an amazing women-run design studio called Principal and they are working on some beautiful projects. Goode Co. started as a small barbeque joint and grew into a franchise of seven locations. Principal collaborated with letterer and type designer Jessica Hisch to create the new and fantastic Goode Co. logo. The new branding features beautiful illustrations representing each style of restaurant from seafood to taqueria. The typography used throughout the menus, wall murals and window clings are just spot on and beautiful.

Sit back and enjoy the beauty of Goode design!