Limited Edition Johnnie Walker Whiskey Packaging by LOVE

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email
LOVE was tasked with creating a limited edition gift pack concept that reflected the history, complexity, and beauty of Johnnie Walker’s whiskey and appealed to a younger, more contemporary consumer. They collaborated with U.S. mural artist Tristan Eaton, who created a series of large and impactful artworks that blended his own unique take on popular culture with some inherent brand storytelling.Sit back, enjoy, cause these packages are a doozy. They are so intricate and imaculate that I could comb through them for a good long while, finding something new hiding in the silhouette of the Striding Man each time. Controlled chaos is a theme I think gets thrown around quite a lot, but this is barely controlled chaos. The illustrations are bursting at the edges of their canvas with a life of their own, and I especially love the details that capture their escapes; the coat collar on the Green label package is one example. Throw in some hidden touches of gold foil, and you’ve got me hooked. If I ever see one of these beauties at my liquor store, I am nabbing it.

Murals by Tristan Eaton. Packaging design by LOVE.



Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.