Located in Boston, Massachusetts, Waypoint is a forward-thinking restaurant featuring coastally-inspired fare, combining approachable ideas/ingredients with unexpected elements. The name inspired a flexible brand identity that suggests its nautical origins; nautical charts, celestial maps, fishing lines and navigational aids all abstractly make it into this look. The palette of sea greens, silver and black hint at the image moonlight reflecting on the ocean’s surface, making the brand feel oh-so classy. The website is a lovely parallax scrolling site as well, be sure to give it a looksie.
Waypoint Brand Design by Might & Main.