Kirsh Bakery and Kitchen is designed to be a neighborhood staple, serving the daily needs of the Upper West Side community in New York City.  Each item is a unique gastronomic experience and this vibrant brand identity reflects the whimsical and unexpected tastes you can find at Kirsh. I especially like how versatile the brand is; a range of geometric shapes are used as containers for words and phrases, and groupings of these create unique and eye-catching layouts, seen on their menu and storefront. It has that friendly diner quality to it without the kitschiness that is usually associated with that kind of establishment.
 Kirsch Branding, Graphic, Web & Environmental Design by Mucca Design.