With our GXG episode featuring the Hood sisters debuting yesterday, we felt it was only appropriate give their work some of the limelight as well. Docent Brewing is the first ever public house and brewery in San Juan Capistrano, California. Hoodzpah design was responsible for the branding and collateral design, as well some sweet social media strategy. The brand is deliciously retro, with an array of secondary badges that compliment the primary mark nicely. The cans themselves also feature a nice touch; Hoodzpah developed #DocentFieldTrip to put on the cans to encourage customers to take Docent beer on their adventures, and document it with the hashtag.
Docent Brewing Branding by Hoodzpah Design.
