Starbird Chicken takes advantage of America’s obsession with fast food and appetite for nostalgia, reinventing the modern fast food experience with each chicken sandwich sold. They are a QSR where the food is healthier than your average burger, and sustainably raised. The new brand is clean and modern, but still fun and approachable, cloaking every touchpoint in a warm and fun bright yellow. Their identity cuts through the cluttered fast-food landscape; the mark is straightforward and highly legible, with matching iconography. The interiors share this, using bright, streamlined materials throughout. Something to note here is their technology based ordering system; their app seems intuitive and easy to use, and beautifully designed. Take note QSRs; Starbird blazes the trail that you should be following.

Starbird Chicken Brand, Packaging & Environmental Design by STROHL.