Design with delicious intent.™
READING

Mt. Comfort Coffee Brand Identity & Packaging...

Mt. Comfort Coffee Brand Identity & Packaging by Design Womb

Design Womb redesigned the Mt. Comfort’s brand identity, packaging design, and Shopify e-commerce website, which offers mail subscription coffee. To quote the agency:

Creating a perfect cup of coffee is a sacred and cozy ritual down to every detail, so we aimed to capture this spirit. We crafted a hand drawn logo with sloping perfectly imperfect typography, paired with a set of custom artistic illustrations inspired by the wilderness, coffee, and adventure. The illustrations were used to create a unique repeat branded pattern and pair with bright or earthy colored patches showcasing each coffee’s details.

The results are whimsical, playful, and (dare I say it) comforting looking coffee brand. The black and white pattern illustrative pattern is simple but not lacking in warmth due to the hand-drawn quality of the illustrations, and the warmer tints of off white and charcoal. Using bright pastels as labels, assigning a different color to each place of the coffee’s origin, separates this important information from the busy background without being shocking. I love how this look has seamlessly worked onto k-cups and boxes, making it stand out from the other brands that live in that space.

Mt. Comfort Coffee Brand Identity & Packaging by Design Womb.


Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.

RELATED POST

COMMENTS ARE OFF THIS POST

INSTAGRAM
G&G on the Gram
Get The Bits delivered to your inbox weekly!

No need to keep checking back, we'll deliver all the previous week's posts in our weekly digest email called The Bits. It's free and easy which means there's no reason to not subscribe.