East Street Cider Co was established in 1856 with the opening of the Runciman Foundry in Goderich, ON. In the 160 years since its founding, the building has been home to various businesses and products. Today, East Street honors its inhabitants (past and present) and creates ciders worthy of that heritage.
The brand and its subsequent packaging highlights the historic building and makes it the cornerstone of this visual identity. The bricks makes its way into other touchpoints of the brand, on the apple icon for example. The typographic lockup used in the logo is also reminiscent of old building broadside signage, and the outline in gold gives it a sophisticated flair. I especially like the use of the building illustration as packaging tape for their larger boxes.
East Street Cider Co, Branding & Packaging by makebardo.
Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.
Grits & Grids® is a project by Vigor, a restaurant branding and marketing agency based in Atlanta, Georgia. The Grits And Grids name, and associated marks are registered trademarks of Vigor Graphic Design, LLC.