East Street Cider Co, Branding & Packaging by makebardo

East Street Cider Co was established in 1856 with the opening of the Runciman Foundry in Goderich, ON. In the 160 years since its founding, the building has been home to various businesses and products. Today, East Street honors its inhabitants (past and present) and creates ciders worthy of that heritage. 
The brand and its subsequent packaging highlights the historic building and makes it the cornerstone of this visual identity. The bricks makes its way into other touchpoints of the brand, on the apple icon for example. The typographic lockup used in the logo is also reminiscent of old building broadside signage, and the outline in gold gives it a sophisticated flair. I especially like the use of the building illustration as packaging tape for their larger boxes.
East Street Cider Co, Branding & Packaging by makebardo.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!