The brand and its subsequent packaging highlights the historic building and makes it the cornerstone of this visual identity. The bricks makes its way into other touchpoints of the brand, on the apple icon for example. The typographic lockup used in the logo is also reminiscent of old building broadside signage, and the outline in gold gives it a sophisticated flair. I especially like the use of the building illustration as packaging tape for their larger boxes.
East Street Cider Co, Branding & Packaging by makebardo