Happy as Larry is a non-conventional food truck that serves true Napoli style wood fired pizza in Sydney, Australia. It’s bigger than your average food truck, and was converted from a shipping container using recycled materials. Equally astounding is that it’s equipped with a full commercial kitchen, and a 2.2 ton (~4850 lbs) hand-built wood fire oven imported from Naples. Their visual identity is both playful and elegant, incorporating a customized type treatment that references traditional Italian shop signage, and a crest that resembles the Napoli flag. These elements are expressed beautifully across the truck, in hand-painted type and gorgeous neon signage. I especially love the large windows of the truck, exposing its insides. Most food trucks have a very small window so it’s hard for the customer to see how things are being done in there, but Happy as Larry leaves nothing to the imagination.
Happy As Larry Food Truck Branding & Art Direction by The Distillery.