Luckee is a modern take on authentic Chinese dim sum, by renowned chef Susur Lee. This old-meets-new theme juxtoposes modern clean typography with vintage illustrations that play on the typical imagery found in Chinese restaurants. The layouts found on the stationary, menus, and website are clean and stark, allowing all the glory to be on the vintage illustrations. The drawings are treated almost as background patterns, cycling through various drawings on the business card and seemingly used as placemats, for example, adds an interesting visual texture to the printed pieces and tabletops.
Luckee Branding & Art Direction by Brittany Waldner.