Here in the states, you don’t necessarily think of rotisserie chicken and think ‘cool’. In my experience, they’re something you get from the grocery store when you don’t feel like cooking dinner but also don’t want to eat fast food. In Peru, however, restaurants focused around the humble rotisserie chicken are the most popular type of restaurant, especially in the capital of Lima. Primos Chicken Lovers Bar elevates the bird, and its fans, to rockstar status, using a cacophony of visual elements to create a brand that is nothing short of awesome.

Primos Chicken Lovers Bar Branding by Paloma Nieri.