Red Jacket Tea takes it’s name from the fastest clipper ship during the golden age of the tea trade. The logo lockup is reminiscent of how the names of ships would be painted on its stern. The copper foil and sparse typography gives the brand an upscale, modern feel, while the hand-drawn pattern that differentiates each SKU keeps the packaging from feeling too cold and stark.
Red Jacket Tea Branding & Packaging by Plenum.
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