Minneapolis’s Lynhall is an all-in-one market-cafe, event space, kitchen studio, and incubator kitchen. Their mission? To strengthen and grow the community through good food and quality time spent around food. Their brand takes cozy cues from cross-stitching; iconography is built on a grid similar to that used in cross-stitching and combining all the icons creates a patterned tapestry of coziness. Their colors, too invoke feelings of warmth and comfort; rich terracotta red and warm beige. Even the photography used in Fellow Incs case study invokes a warm glow.

The Lynhall Branding & Art Direction by Fellow Inc.