There’s nothing quite like hot steamy buns on a Monday morning. Xuxu is a dumpling bar in New Zealand that takes a risque approach with their branding, and that’s not just pertaining to their choice of imagery. Choices in layout and typography, color and application break conventional design rules, creating a visual identity that is distinct, modern and eye-catching. I daresay it’s even a little futuristic. The halftone dot pattern applied across their imagery is both a print and digital reference; looking to the past of printing techniques and the future of screens, while also acting as a censoring technique, blurring the sensuous images of women across the brand collateral.

Xuxu Branding & Art Direction by Seachange.