The story behind Stempels’ coldbrew coffee starts at sea; mariners, attending to the hectic life onboard, let cold coffee sit and run for hours. From there, they discovered that it entirely changed the aroma and flavor of the coffee. Bureau Haider takes this origin story and extrapolates it across the product’s packaging; the nautical alphabet is the basis for the design, inspiring color choice and pattern. An exploded coffee bean creates a monogram for the brand, and the sea that inspired it all is represented through a wave pattern, prominently displayed on the front of each bottle.
Stempels’ Slow Brew Branding & Packaging by Bureau Haider.