Red Roaster Coffee is a full, from the ground up, brand refresh by Pop & Pac. Utilizing the establishment’s Brighton roots, Red Roaster Coffee’s new brand balances their cultural foundation with a wonderful combination of custom display typography, serif body copy, and sleek modern geometric aesthetics. Their use of gold foil and soft colors give the brand a sense of elevated elegance and class that’s made relatable through illustrated motifs. This sense of quality and class is further defined with their archway monogram that combines clean geometric shapes and their unique typeface to form a mark that expertly walks the tightrope between historical architectural motifs and modern minimalist aesthetics.

Red Roaster Coffee by Pop & Pac.