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Red Roaster Coffee Branding & Packaging by Po...

Red Roaster Coffee Branding & Packaging by Pop & Pac

Red Roaster Coffee is a full, from the ground up, brand refresh by Pop & Pac. Utilizing the establishment’s Brighton roots, Red Roaster Coffee’s new brand balances their cultural foundation with a wonderful combination of custom display typography, serif body copy, and sleek modern geometric aesthetics. Their use of gold foil and soft colors give the brand a sense of elevated elegance and class that’s made relatable through illustrated motifs. This sense of quality and class is further defined with their archway monogram that combines clean geometric shapes and their unique typeface to form a mark that expertly walks the tightrope between historical architectural motifs and modern minimalist aesthetics.

Red Roaster Coffee by Pop & Pac.


Chia-Yu is a senior designer with an illustration problem he tries not to confront or talk about at Vigor, a restaurant & beverage branding & marketing agency. His love of strange design quirks, sci-fi creature designs, exotic foods, Asian whiskeys, and dry humor makes him equal parts weird and surprisingly adept at navigating client requests. He writes here occasionally to please his boss(es).

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